I'm Fine with Just Being A Customer. No Encouragement Necessary

There must be a phrase to describe a company talking to me like a modern day mom encouraging her 9 year old.

1. Credit union acknowledges a direct deposit with: WHOO HOOO!!! Your funds are available!

2. Lyft acknowledges my tip to a driver with: FANTASTIC OUR SUPERHERO CAN NOW GET HIS CAPE DRY-CLEANED!!

Kind of weird. I've noticed since so many commercials became just plain goofy (Geico) there's been a movement in marketing to speak to customers more and more like children. As if we deserve that big hug and praise just because we ran at our soccer game.